Balmoral, Bet9ja seal partnership to drive Nigerian boxing to global heights

Balmoral Group Promotions and Bet9ja have entered a strategic partnership ahead of the “Chaos In The Ring” boxing event.

The collaboration is aimed at fostering Nigerian talent, raising the sport’s profile, and creating unforgettable moments of national pride through high-profile events that showcase emerging stars while delivering thrilling action to fans worldwide.

The partnership will debut with a historic night of boxing titled “Chaos In The Ring” on Nigerian Independence Day, October 1, 2025, at the Mobolaji Johnson Arena in Lagos.

Presented in collaboration with legendary former world champion Amir Khan and his AK Promotions, with support from the National Sports Commission of Nigeria, the event will be broadcast live on DAZN. Beyond the spectacle, “Chaos In The Ring” seeks to inspire the next generation of boxers through community engagement, talent development, and global storytelling with exclusive content series.

Ezekiel Adamu, CEO of Balmoral Group Promotions, described the deal as transformative: "This multi-year sponsorship is a game-changer for Nigerian boxing. Together with AK Promotions and Amir Khan, we're not just hosting fights — we're building hope, uniting communities, and positioning Nigeria as a powerhouse in the global boxing arena. October 1st will be a night to remember, marking the dawn of a new era for our sport."

Jennifer Olatunji, Senior Marketing Manager of Bet9ja, added: "Bet9ja is proud to back Nigerian boxing through this transformative partnership with Balmoral Group Promotions. Our shared vision is to shine a spotlight on the incredible grit and talent within our nation, building future stars and delivering some of Nigeria’s most proud and publicised sporting nights. Starting with this Independence Day spectacle, we are committed to growing the sport’s ecosystem, creating opportunities for athletes, and engaging fans both at home and abroad."

Amir Khan, CEO of AK Promotions and former unified light-welterweight world champion, said: "I'm thrilled to partner with Balmoral Group Promotions and now Bet9ja to bring world-class boxing to Nigeria. This event on Independence Day will showcase incredible talent and draw eyes from around the world, helping to develop the stars of tomorrow and create lasting legacies for the country."

Headlining the card is a highly anticipated cruiserweight clash between American contender Brandon Glanton (20-3, 17 KOs) and former WBA super middleweight champion Rocky Fielding (30-3, 18 KOs) from Liverpool. The bout has already generated global attention, with Glanton seeking redemption after his loss to British former world champion Chris Billam-Smith, while Fielding looks to reclaim momentum in what promises to be an explosive encounter.

The undercard features former IBF lightweight champion Richard Commey against rising prospect Shiloh Defreitas, alongside appearances by notable talents including Dan Azeez, further underlining Nigeria’s growing influence in the international boxing scene.